Final Major Project 'Data A Commodity'

"Intruder Alert"

The latest tech gadgets are marketed to society as ‘time-saving’ smart assistants, which could, on the shiny chrome surface of it all, alleviate 
the mundane, free us from our busy on-the-go lives. Fulfilling our 
desire for instant gratification and in some cases even the promise 
of heightening our social status. As appealing as this sounds however, 
like most idealistic dreams, there is an ongoing exchange hidden 
within consent. 

Data, A Commodity aims to challenge viewers to consider their own data output and reliance on smart technologies and social media. Uncovering 
a deeper darker side to these platforms and what constitutes an exchange of personal data for services. Big tech companies have infiltrated our homes, with mass data gathering, purchase predicting, socially integrated and influential machines. Altering society's understanding of privacy and 
in some cases influencing personal choice. But that's ok, after all we have nothing to hide, right? 

"Intruder Alert"

The latest tech gadgets are marketed to society as ‘time-saving’ smart assistants, which could, on the shiny 
chrome surface of it all, alleviate the mundane, free us from our busy on-the-go lives. Fulfilling our desire 
for instant gratification and in some cases even the promise of heightening our social status. As appealing 
as this sounds however, like most idealistic dreams, there is an ongoing exchange hidden within consent.

Data, A Commodity aims to challenge viewers to consider their own data output and reliance on smart technologies and social media. Uncovering a deeper darker side to these platforms and what constitutes 
an exchange of personal data for services. Big tech companies have infiltrated our homes, with mass data 
gathering, purchase predicting, socially integrated and influential machines. Altering society's understanding 
of privacy and in some cases influencing personal choice. But that's ok, after all we have nothing to hide, right? 

"Intruder Alert"

The latest tech gadgets are marketed to society as ‘time-saving’ smart assistants, which could, on the shiny chrome surface of it all, 
alleviate the mundane, free us from our busy on-the-go lives. Fulfilling our desire for instant gratification and in some cases even the 
promise of heightening our social status. As appealing as this sounds however, like most idealistic dreams, there is an ongoing exchange 
hidden within consent. 

Data, A Commodity aims to challenge viewers to consider their own data output and reliance on smart technologies and social media. 
Uncovering a deeper darker side to these platforms and what constitutes an exchange of personal data for services. Big tech companies 
have infiltrated our homes, with mass data gathering, purchase predicting, socially integrated and influential machines. Altering society's understanding of privacy and in some cases influencing personal choice. But that's ok, after all we have nothing to hide, right? 

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